When I think about company branding I automatically think about Coca Cola’s the red and white logo. So effective has their marketing been, that their logo is recognisable worldwide. When I typed in definition of branding, this was the result: Brand is the “name, term, design, symbol, or any other feature that identifies one seller’s product distinct from those of other sellers.” Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person’s cattle from another’s by means of a distinctive symbol burned into the animal’s skin with a hot branding iron. A modern example of a brand is Coca-Cola, which belongs to the Coca-Cola Company.
In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation’s balance sheet. Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company’s balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value.
I believe that many companies are missing an outstanding branding opportunity to have their logo present on their employees safety glasses, and therefore on there face most of the day. Most people look at peoples faces when communicating and this opportunity is commonly missed.
The option to have your companies logo placed on the safety glasses is available through the Eyres range on bulk orders over 300 pieces. Why not talk to marketing and not let this excellent branding opportunity, get away.
Other avenues that company branded safety glasses could be helpful, include sporting events, motor sport, food production, medical laboratories, construction and mining. Please bear in mind that safety sunglasses are also available with company branding. Contact com.au if you require more information regarding company branded safety glasses.